Case Study Writing Workbook: a Storytelling Approach

Writing your first case study or customer success story for your B2B website? Don't know how to structure your content, or what to write about to make your case study convert website visitors to customers? Do you wish someone just gave you a list of exact questions to ask your client in an interview, or to answer with your case study?

If you answered YES to all of the above, this workbook is a perfect solution for you. It contains 23 writing prompts / questions, neatly organized in 7 sections that help you write a case study as if you were writing a story. 

To write a solid case study, the first thing you need to do is gather the answers to those questions, for example by interviewing your client, in one place (in the document provided). With that content, facts and information in hand, it will be much easier for you to finish writing the case study.

The workbook includes useful instructions and examples that help you focus your writing.

We use this workbook ourselves to gather content from our clients for case study writing purposes.